New Managing Director appointed for BA Services


Heinrich Giere has been appointed as new Managing Director of BA Services GmbH. With effect from 01 March 2019, he took over the management of the service subsidiary of Broetje-Automation. He succeeds Lutz Neugebauer, who took over responsibility as Managing Director of the entire Broetje Group at the beginning of January.

Change of management at BA Services

Heinrich Giere has held various positions at Broetje-Automation worldwide since 1988. Most recently, he was Executive Vice President in the extended Executive Board of BA Services. An experienced manager and good connoisseur of customers and the market will thus move into the management of the company. Lutz Neugebauer, CEO of Broetje Automation: “Our customers expect production to run smoothly at all times. For Broetje-Automation, reliable, fast and effective service is therefore the top priority. Heinrich Giere knows the needs of our customers as well as the technical details of our entire product portfolio better than anyone else. I am very pleased that he is taking over this important position for Broetje Automation”.

BA Services GmbH was founded in 2012 as a wholly-owned subsidiary of Broetje-Automation in order to bundle the after-market business and offer all services from a single source. Broetje-Automation thus goes well beyond the usual service level on the market in order to support its customers in making the best possible use of their plant capacities.

“I am looking forward to the new challenge,” emphasizes Mr. Giere. “Our objective is that our customers can expect maximum productivity from day one over the entire life cycle of a machine. First-class service is the prerequisite for this. BA Services offers this service”.

The company currently employs more than 100 people and is ISO 9100, 14001 and 18001 certified. In addition to its headquarters in Rastede/Loy in Lower Saxony, BA Services has 15 service units in seven countries worldwide. The range of services includes on-site OEM support as well as upgrades and modifications for own and third-party systems and spare parts management. The in-house Academy offers customers tailor-made training measures to further increase the efficiency and availability of the machines and systems. The Quick-Response Team of BA Services provides fast and competent assistance in maintenance cases via the in-house support hotline and the self-developed service portal.